Our Story

It was 2 AM. The coffee was cold. And for the third time that week, I was staring at a blinking cursor on a blank page, trying to write an intro for a product blog post.

My agency had been hired to boost a client's organic traffic, and their content calendar was stalled. Not for lack of ideas, but for lack of momentum. That first paragraph—the hook—was always the bottleneck. It was the barrier between a great idea and published content that could drive sales.

We tried every AI writer on the market. But switching tabs, copying prompts, and reformatting outputs shattered any creative flow. The tools felt generic, disconnected from the Shopify ecosystem we lived in.

(Pivot to the "Aha!" moment)

The frustration turned into a question: What if the power of AI wasn't in another tab, but right here, inside the editor? What if it was built not as a general-purpose tool, but for one specific, painful job: writing the perfect Shopify blog intro?

That 2 AM frustration became a prototype. That prototype became a solution for our clients. And the solution became the product you see today.

This isn't just another app. It's our answer to a problem we lived. It’s the tool we built for ourselves because it didn't exist. We’re not a faceless corporation; we’re a team of builders, designers, and storytellers who believe your time is better spent on strategy and growth than on fighting with a blank page.

We're on a mission to erase that blank page for every ambitious Shopify store owner.

Join us in building a more productive future, one intro at a time.

— Maria Izabel, The Founder.